The Baraka Way: Purpose & Values

At Baraka, we are committed to the belief that business should be a catalyst for positive change by harmonizing social value, business success, and environmental stewardship.

Purpose & Values

What Does Baraka Mean

Why Chose Baraka

From Our Hands to Yours

Our Customers

What Does The Word "Baraka" Signify?

"Baraka" translates to “thank you” in Wali, a language spoken by approximately 140,000 people in northwestern Ghana, where we source Baraka Shea Butter. Beyond its Ghanaian origins, "Baraka" resonates in various languages and cultures, embodying a concept that unites us, including Arabic and Swahili where it translates into “Blessings” At Baraka, we aim to leverage business to bridge global divides and foster genuine community impact by:

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Ensuring fair compensation for producers and workers.

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Supporting women, families, communities, and development in Ghana.

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Developing and delivering high-quality products to the market in a fair, equitable, and environmentally sustainable manner.

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Running a profitable enterprise that sustains these efforts.

We acknowledge our humanity and realize there might be times when we fall short. Whether you feel we are meeting our objectives or believe improvements are necessary, we cherish the insights of the Baraka Community. Your feedback is invaluable, so please feel free to reach out and let us know how we are doing.

From Our Hands to Yours: Creating Sustainable Value

By prioritizing these goals, we create value across the entire supply chain—from the initial producers to the end users, and naturally, for our business. Profitability is essential to making these efforts possible and sustainable. We take immense pride in each package of shea butter we produce and the methods by which it is crafted. All of our ingredients are 100% handmade by the diligent women and families of Ghana using time-honored traditional techniques passed down through generations. They are pure, nourishing, and natural—with no chemicals or additives, no animal testing, and no harsh industrial processes.