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Purpose & Values

THE WAY NATURE INTENDED IT TO BE.

At Baraka Shea Butter, our purpose is to use business to profitably make a difference in people’s lives. Everyone can benefit from pure, unrefined shea butter: from the hardworking women who make it, to the crafters, businesses and industries that produce great products with it, all the way to the customers who enjoy using the end products.

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Work hard and be true

Our purpose and values chart our course, and we work hard to be true to them. When we get this right:

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Our business succeeds, and all of us are happier and more fulfilled.

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We make a social impact and are effective stewards of the environment.

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Everyone in our value chain benefits; and

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We know we are providing the best possible service by offering high-quality products and smart, profitable operations.

We are human, so sometimes we will fall short. Whether you believe we are achieving our goals, or we are missing them, we value the opinions of the Baraka Community. Your feedback is truly valued so please feel free to contact us to tell us how we are doing.