Stop Stinky Shea! You don’t want stinky shea and neither do your customers. Learn more…
“Your shea butter smells nice”. I hear that so often. I run into many who have been using refined shea butter to get away from the rancid sort of smell that poorly made shea butter has.
Do you really need chemically refined shea?
Baraka Shea Butter is ‘naturally refined’. The traditional process naturally removes moisture, getting the moisture content to the point where the final shea butter has a very long and stable shelf life, even in the hot conditions on the edge of the Sahara.
Many manufacturers and crafters who have tried Baraka Shea Butter after years of using refined have discovered they don’t need refined shea butter to make a good product. They just need good shea butter.
They have been amazed and relieved to discover they don’t need to use chemically refined shea butter, treated with bleach and hexanes to make consistently great products.
After trying Baraka Shea Butter many have switched and are now able to provide their customers with a natural and healthy product made with pure, unrefined and handmade shea butter.
They love it when they realize they can make great products with raw, unrefined shea butter.
(if you are using refined shea and would like to try pure, well made, natural shea butter email me and we will help you test it.)
Why does shea butter stink?
Usually because it is poorly made. Made from poor quality shea nuts (seeds) and not finished properly to remove excess moisture. When this happens the shea butter will quickly begin to go rancid, developing a foul smell and often feeling a bit sticky and slimy to the touch.
Unfortunately, there is a lot of poor shea butter on the market. I didn’t realize how accustomed people were to ‘stinky shea’ until we exhibited at a major show recently. We had plain, whipped shea for sampling, no scent, just whipped.
Over half the people who tried it commented that it smelt pleasant and natural. They asked what scent we had used and were astonished to learn that it was just the natural smell of well-made shea butter. And, even more astonished when we told them the sample was from year old shea butter.
Well made shea butter starts with good quality shea nuts, properly prepared, dried and stored. They are crushed, roasted properly, ground, whipped and prepared just so, taking the time and care necessary at each step. You can see an animated video of this process here and other videos on shea butter here.
We actually did some research on ‘stinky shea’ and there seem to be two main reasons it happens.
- Women feel pressured to finish the shea quickly because they are not being paid a fair price and can’t afford the extra process time to get the moisture out.
- Companies don’t have consistent and effective quality control to catch and remove poor quality shea butter before it enters inventory.
Preventing Stinky Shea
I’m often asked how Baraka Shea Butter has 100% 5 star ratings on Google and Facebook and so many comments speaking of exceptional quality.
The bulk of the credit goes to the women who make it (see them in this video). They use age-old traditional techniques passed down through generations. They were taught by their mothers and grandmothers to make high-quality shea, because they were making it for their own use. No cutting corners. It was for their home and family. And it had to last through to the next shea season, in the heat of sub-Saharan Africa.
How Baraka ensures consistent AAA quality.
- We pay the women a premium price. They don’t feel economically pressured to quickly finish the batch. They know the importance of quality and that they are paid for it.
- Straining and filtering. The freshly made shea liquid is strained and filtered to remove any suspended solids and impurities to prevent them from accelerating deterioration of the final product.
- No anonymity. Baraka’s shea butter producers take pride in leaving their hand-print on the top of their cartons of shea and of having their Producer Registration Number written on the carton. They want people to know that they personally made it and made it with care to ensure quality.
- We hand inspect every carton. There is no random sampling. Every single carton of Baraka Shea Butter is hand inspected as it is packed. If any do not meet our standards the women is advised of it and told why and we simply don’t buy it.
But, at the end of the day, the bulk of the credit goes to the producers and to traditions developed over centuries. We don’t try to ‘improve’ on the traditional knowledge, and we pay fair prices so the women have time to make shea butter the way their mothers and grandmothers taught them.
Want to try it? You can order here. No Risk. 100% satisfaction guaranteed.