A few weeks ago, Ben had a chance to sit down with Shopify's Harley Finkelstein. Harley emphasized the power of story.
Immediately, Ben thought of Baraka Shea Butter. So on today's episode, Wayne Dunn, the co-founder of Baraka Shea Butter is sharing how they use story to drive sales and build a socially responsible business. Find out how they've been able to 8x monthly sales by leaning into their story.