We are marching into March with a new website! So exciting. Thanks to all of you that beta-tested it and thanks to our team who made it happen. It was the encouragement from many of you that led us to totally redoing the website. So many of you said that our old site just wasn’t telling the story of Baraka… [read more]
The Baraka Way More for all, less for none. You can have your cake, and eat it too. The Baraka value chain creates more value for the hard-working women who make Baraka Shea Butter and uses that to create more value for the amazing crafters who turn it into products that are so valuable for their customers. I’m sitting in… [read more]
Making 2019 YOUR YEAR OF OPPORTUNITY
Make 2019 your year of opportunity
How will your 2019 end?
What is important for you this year? Personally? For your business? For your community? Why is it important?
What steps can you take to make your important happen?
Make 2019 Your Year of Purpose
Let #Purpose drive #profit, #impact, #results and sustainable competitive advantage. And make your business and work more fun and enjoyable; for you, for your customers and your team.[read more]
It is Christmas Time. Let’s Celebrate it Merry Christmas from all of us at the Baraka Shea Butter family. Happy Holidays too, but, to be honest, I believe in calling holidays by their name and enjoying the celebration with respect, tolerance and inclusion. So, IT IS MERRY CHRISTMAS On Muslim Holy Days I enjoy being greeted by Eid Mubarak… [read more]
“How can I support my community and important causes? My business is small, and I can’t afford to constantly donate.”
Those of us in the handcrafted soap and cosmetics space and other small businesses struggle with this all the time. We believe that businesses of all types and sizes should contribute to the community good.[read more]
DIY Dynamo is you? Don’t read further if your wallet is too full, your skin too healthy and you never struggle with what gifts to give. OK, so you want more. DIY skincare products made with pure, unrefined Baraka Shea Butter can save you money and make your skin and hair super happy. They are easy and fun to create, make… [read more]
Shea Butter: Double Down for impact, benefit and more. Happy, healthy skin AND healthy, happy families! Skin Impact AND Human Impact! Amazing properties, and so much impact. Unrefined shea butter has amazing skin care properties. A quick google search will yield all sorts of claims and testimonials about its healing, regenerative and restorative qualities. A look at some past blogs including… [read more]
We hear so many terms thrown around the skincare industry, the most popular and ‘trendy’ being NATURAL. But what exactly does it mean, and how regulated are these ‘natural’ skincare products? The term natural is NOT actually regulated, and in fact, can have a multitude of definitions. Both companies and consumers have different standards of what natural means to them and… [read more]
How authentic and transparent is your brand and your interests? Transparency is becoming a big issue. Important for customers, stakeholders and therefore for business of all types. There is an interesting report in Social Media Today on the Importance of transparency in brand communications on social media. The article resonated with a lot of what I advise and write on in my role… [read more]