Baraka has a passion for using business to create meaningful community impact and generate financial returns, while simultaneously respecting our planet and environment.
We do this by creating value chains and human connections to bring high-quality local products to global markets and industries. This supports hardworking local women to generate income and develop their communities and provides ethical and sustainable products to people, businesses and industries in North America and around the world.
Some may say that Baraka and other companies exist to only make a profit, but it isn’t so simple. Profit is critical, without it you have no fuel to let you fulfill your purpose – but if profit is your only purpose you have a barren and dark company, you will not enjoy your work in it, and it likely won’t last long.
So, why does Baraka exist?
Baraka exists to serve! This includes serving its owners and workers, but it is much more than that. Baraka’s owners and workers are best served when all the other interests are served as well.
1. TO SERVE BARAKA'S SUPPLIERS
Baraka serves its suppliers by providing a market for what they produce, paying them a fair price, treating them with respect and dignity, and, where possible, providing additional direct support to them and their families for education and other priorities.
2. TO SERVE BARAKA'S CUSTOMERS
Baraka serves its customers by providing them with high quality, well-priced products; quickly shipping their orders; responding rapidly and fairly to concerns and issues, and by providing them with ingredients they can be proud to use, and images, stories, video and other content so they can communicate to their customers about the care they take in sourcing ingredients for the products they produce.
Created by Handmaed Soaps!
Created by Citrus Tree Soap!
3. TO SERVE BARAKA'S EMPLOYEES
Baraka serves its employees by paying them fairly, treating them with respect and dignity and doing its best to make their work environment fun, challenging, fulfilling and enjoyable.
4. TO SERVE BARAKA'S OWNERS AND FOUNDERS
Baraka serves its owners and founders by giving them enjoyable, challenging and fulfilling work and generating income that supports them and their families.
5. TO SERVE SOCIETY
Baraka also serves society by doing all of this while treading lightly on our planet and its ecosystems
And profit? Well, neither Baraka nor any other company can sustainably serve if it isn’t profitable. Without profit, service and impact are simply not sustainable.
We believe that if we fulfill our mission to serve, we will not only be profitable, we will have a lot of fun and enjoyment in the process. Profit comes from fulfilling our mission and serving our purpose. If we get that wrong, we not only put profit at risk, we take the joy and fulfillment out of all of it.
SO WHY DOES BARAKA EXIST? TO SERVE!
What I think is really neat and what I am proud of in the Baraka Serve model is that the better we do at serving our customers, the better we do at serving our suppliers and the better we do at serving workers, shareholders and owners. And vice-versa, the better we do at serving our suppliers the better we do at serving the others.
Thank you for reading this and, more importantly, thank you for being part of this model of serving. We couldn’t do any of it without you.
You might also be interested in:
Baraka: The Bridge that Connects – how our supply chain has an impact.